Marketing Your Property
Our 21-Step Plan of ACTION
Designed to capture the maximum exposure for your home in the shortest period of time, we will implement our 100% proven, in-depth Marketing Plan to get your home SOLD.
Objectives:
• Get as many qualified buyers as possible into your home until it is SOLD.
• To communicate with you weekly and share the results of our activities.
• To negotiate the highest dollar amount and best terms for you as the seller.
We will:
1
Professional Evaluation & Strategic Pricing
Professionally Evaluate and Strategically Price your home to be competitive to the open market vs. narrowing the market, utilizing price blocking (based upon facts of current market data – similar homes sold). We utilize variable range pricing or strategically setting a fixed price to get the best exposure and generate the most oer activity.
2
"It's Show Time!" Complete Staging Services
Complete staging services to prepare your home to stand out against the competition. By Whaley & Associates oers this service at no charge to our clients. We will advise you of the best and most eective ways to create that first impression and curb appeal – and then we go to work! We obtain estimates for handyman services, if requested, by tapping into your resources or our many trusted contacts. This service also includes professional, high dynamic range photography, virtual and 3D (Matterport) tours.
3
Property Signage & Accessibility
Place "For Sale" Signage and sign riders complete with property fliers easily accessible to drive-by prospects. We also will install a lock box for the convenience of showing your home so you don't miss any potential buyers.
4
Distribute “Just Listed” Marketing
Distribute “Just Listed” Marketing to neighbors encouraging them to tell their family, friends, and co-workers about your home - this is done through neighborhood door knocking and/or mailers and phone calls to speak with your neighbors directly.
5
Optimize Your Home's Internet Presence
Optimize Your Home's Internet Presence by posting information in the Keller Williams Listing System (KWLS), which syndicates to over 350 web sites advertising to both local and out-of-town buyers. In addition, we control the write-up unlike most agents who syndicate only from the MLS.
6
Post A Detailed Description Of The Listing Information
Listing System (SDMLS), including the professional HDR photographs virtual and Matterport tours. We also syndicate the listing to the Orange/LA/Riverside Counties CRMLS and can directly post on this system for added exposure to agents and prospective buyers from out of the area when beneficial to the specific property.
7
We Stay Ahead Of The Curve
We Stay Ahead Of The Curve in all markets, and we keep you informed of local market conditions on a regular basis.
8
High Quality, Professional Brochures or Flyers
High Quality, Professional Brochures or Flyers to place inside your home and for immediate response text and web inquires. Many buyers are viewing multiple properties on line and in person and the flyers will serve to reinforce all the beautiful features of your home at the end of their tour. In addition, we can provide buyers with an upgrade/special features list either on the back of the flyer or separately, if appropriate.
9
Respond Quickly
Respond Quickly to all buyer or agent inquiries about your home. Our team is always available to show buyers in the area, which is the advantage of being a team! For online inquires we have the tools for both text and e-mail information for today’s generation Y group.
10
Make Personal Phone Calls
Make Personal Phone Calls to other real estate agents who actively market your neighborhood and the top 25 buyer’s agents who specialize with buyers locally. This is often a forgotten, but most important tool needed for agents to bring buyers into your neighborhood and gain exposure to the benefits of your home.
11
Promote Your Home At A Local
Promote Your Home At A Local agent pitch session with up to 100 participants, followed up with an open house so those participants can preview your home for a possible match with any of their clients. Agents know our listings are professionally prepared.
12
Promote Your Home Directly
Promote Your Home Directly at our Keller Williams Realty oce pitch sessions. We highlight the features of your home to all attending agents/prospects and invite them to the agent caravan preview tour. Keller Williams is now the largest Brokerage in the nation!
13
Utilize EVERY Marketing Channel To Promote Your Home:
Utilize EVERY Marketing Channel To Promote Your Home: Direct-mail postcards; Email promotion to prospects and local Real Estate Professionals; and social media messages showing videos, photos, information and links to your property; Professional brochures for immediate response via text and e-mail; Sign rider’s for immediate texting of information and access to your homes website.
14
Actively Prospect
Actively Prospect for buyers of your home and network with many prospects (agents and buyers) daily.
15
Target active buyers and investors
Target active buyers and investors in our database who are looking for homes in your price range and area.
16
Provide You With Updates
Provide You With Updates weekly, detailing our marketing eorts, including comments from the prospective buyers and agents who have visited your home. Critical updates are done on a real time basis as the need occurs and based on your availability and schedule.
17
Insure All Officers Include A Pre qualification
Insure All Officers Include A Pre qualification letter from the buyer’s lender and use our preferred lender to have the buyers cross qualified so there are no surprises along the way.
18
Contract Negotiations:
Contract Negotiations: Negotiate all contracts in your best interest, secure a meaningful deposit, and exercise critical negotiating skills to generate competitive offers and obtain the highest possible price.
19
Coordinate All Closing Activities:
Coordinate All Closing Activities: Handle all follow-up and paperwork upon a contract being accepted, including mortgage, title, and other closing procedures. We work hard to keep things moving smoothly and protect your legal interests!
20
Communicate Closing Activities
Communicate Closing Activities and provide you with concierge services from our oce and our selected services. In particular, escrow will come to your home for signing when requested or more convenient.
21
Arrange for Escrow Disbursement!
Arrange for Escrow Disbursement! This is what you have been waiting for. Let us help you make this entire process and enjoyable experience!